 Introducing True Grey Do you want to embrace your silver or grey hair? If the answer is yes then Obsession Hair and Beauty has the perfect new launch to make your hair shine brighter than ever before – True Grey. The True Grey range Silver glow is a new oxidative silver revitalizing treatment, for naturally grey hair. Free of commitment. Free of damage. Now, I can offer your naturally grey hair more than just a haircut. With 7 grey based oxidative toners which mimic the natural hues of beautiful grey hair. Either applied as a full head or an express service, True Grey will revolutionise the way you feel about your grey hair. Since lock down, there’s a new demographic of clients that have really embraced and welcomed their natural greys over the past year or so. True Grey is a genius way to to give you a beautiful shiny, gloss, anti yellow effect that is not a colour, but a pigmented treatment – it’s completely peroxide and ammonia free. You might have moved away from permanent colour to embrace your grey hair, but a 100% grey look doesn’t suit everyone’s complexion. So this is for people who want to reclaim the salt and pepper hues they once had. True Grey gives gorgeous tonal effects on natural grey hair – there’s no lift, no permanency and the colour fades on tone. It can only be used on virgin grey hair and it’s designed to mimic the natural highs and lows of grey hair (think Judi Dench!). It can either be used in placement to create natural looking sections – you could isolate areas to be coloured darker for example, or as an all-over treatment.
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